Search Engine Optimization (SEO)
On the homepage we briefly discussed SEO and why it is important. I will go into further detail on this item and what we can provide to help you with this process. The key to SEO is having the keywords on your webpage that the consumer is looking for when looking up your product or service. There are many keywords that can be used when performing searches. The main theme is finding the key searches that consumers are asking on their preferred search engines that relate to the product or service that you are offering. You may ask yourself how do I determine what the key searches are? This is where we can help out. Using the tools at our disposal we can determine what the key search words that consumers are looking up when searching for your product. We then ensure that we include these key words on your website to ensure that it ranks higher when the "search engine spiders" are scanning your site for ranking purposes.
There are other options than performing SEO techniques. Some other top options include, creating a YouTube channel (which is another service we offer), start conversations on social media sites such as Facebook, use email subscribers that you have collected from your existing contact service, partner with influencers that can positively impact your product or service in the marketplace, and provide assistance on blogs or question sites that relate to your service or product.
Another more costly option may be for you to take out a paid ad on a search engine such as Google or Bing. These are hard to determine your final cost as they fluctuate overtime and you are charged for each time a consumer clicks on the ad. I have inserted a graph from PPC Benchmarks showing Apparel ads and Internet Telecom ads through Google and Bing to show you the cost associated with these type of marketing campaigns.
Ultimately, you have to decide what is the best "bang for your buck!" With your busy schedule trying to run a successful business do you have time to create and maintain a YouTube channel, stay on the blogs and question sites trying to answer questions on your products or services and hope you earn business out of it, or partner with an influencer that will charge a nominal fee. Finally, you need to determine if the cost and ROI on a search engine ad will benefit you in the long run. If you answer is no to any of these questions then please contact us by phone or submit through the contact form to further discuss options with SEO.
